Wilmar Continental Edible Oil and Fats (Pty) Limited is well known for household brands such as Excella, Soya, Pan, Canola oil, Excella Mayonnaise and Conti dips. In addition to the consumer brands, Wilmar Continental also manufactures and markets a wide range of bulk products for the catering and hospitality industries.
Wilmar Continental Edible Oils and Fats, (Pty) Limited is a joint venture between Wilmar International Limited , Asia’s leading agribusiness group, and Continental Oil Mills (Pty) Limited.
The newly formed partnership promises to bring growth to the local market and will soon be offering a greater basket of products to consumers.
Continental Oil plants are the most modern and highly rated of their kind in Southern Africa. As one of the largest independently owned oil expresser in Southern Africa, and one of the top marketers in its category, Continental brands hold a leading share of the sunflower and blended edible oils market in (top and bottom) retail as well as wholesale trade. Although the category is heavily driven by pricing considerations, Continental brands continue to command a premium because of their excellent quality and value propositions.
Continental Oil has always been at the forefront of food processing and oil expressing technology. In 2008, a new crusher was commissioned in Randfontein to capitalise on growing opportunities in the local market and to boost local agriculture on the back of an increasing world demand. The Randfontein and Viljoenskroon plants now have a combined crushing capacity of 36,000 metric tons per month which is expected to reach 42,000 metric tons within the next six months. In addition, the refinery has a 15,000 ton refining capacity monthly.
Wilmar International Limited, founded in 1991 and headquartered in Singapore, is today Asia’s leading agribusiness group. It is ranked amongst the largest listed companies by the market capitalisation on the Singapore Exchange.
Wilmar’s business activities include oil palm cultivation, oilseeds crushing, edible oils refining, sugar milling and refining, speciality fats, oleochemicals, biodiesel and fertilisers manufacturing and grains processing. At the core of Wilmar’s strategy is a resilient integrated agribusiness model that encompasses the entire value chain of the agricultural commodity processing business, from origination and processing to branding, merchandising and distribution of a wide range of agricultural products. It has over 300 manufacturing plants that are supported by its own fleet of vessels serving an extensive distribution network covering China, India, Indonesia and some 50 other countries. The Group is backed by a multi-national staff force of about 90,000 people.
Wilmar’s portfolio of high quality processed agricultural products is the preferred choice of the food manufacturing industry, industrial and consumer food businesses. Its consumer-packed products occupy a leading share in its targeted markets. Through scale, integration and the logistical advantages of its business model, Wilmar is able to extract margins at every step of the value chain, thereby reaping operational synergies and cost efficiencies. Wilmar remains a firm advocate of sustainable growth and is committed to its role as a responsible corporate citizen.
The Wilmar Continental joint venture will not only see further growth for the company in the South African market, but with reputable operations in Zimbabwe and Botswana already, it will also see an expanded footprint across the African continent as it establishes operations in new African markets in the coming years.
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