Extensive knowledge and the track record of a large multinational agribusiness group gives Wilmar Continental Edible Oils and Fats, (Pty) Limited the best of both worlds. Knowing the local market gives us the opportunity to create products for customers who have a need, while utilising global insight benchmarks our end product to the public.
We stand by our motto of ‘Work Local and Think Global’, this is why Wilmar Continental Edible Oils and Fats, (Pty) Limited is one of the game changers in the world of edible oils and fats.
Our combined expertise with Wilmar International Ltd leads us to the following in various markets:
Continental Oil Mills (Pty) Limited
Wilmar Continental Edible Oils and Fats, (Pty) Limited is a joint venture between Wilmar International Limited , Asia's leading agribusiness group, and Continental Oil Mills (Pty) Limited. The partnership promises to bring growth to the local market and will soon be offering a greater basket of products to consumers.
Continental Oil plants are the most modern and highly rated of their kind in Southern Africa. As one of the largest independently owned oil expresser in Southern Africa, and one of the top marketers in its category, Continental brands hold a leading share of the sunflower and blended edible oils market in (top and bottom) retail as well as wholesale trade. Although the category is heavily driven by pricing considerations, Continental brands continue to command a premium because of their excellent quality and value propositions.
Continental Oil has always been at the forefront of food processing and oil expressing technology. In 2008, a new crusher was commissioned in Randfontein to capitalise on growing opportunities in the local market and to boost local agriculture on the back of an increasing world demand.
The Wilmar Continental joint venture will not only see further growth for the company in the South African market, but with reputable operations in Zimbabwe and Botswana already, it will also see an expanded footprint across the African continent as it establishes operations in new African markets in the coming years.